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5 Things to Know When Shopping for Car RentalsFor most people the use of a car rental is a necessity. It generally is done as the result of a need for a replacement vehicle for a period of time. Most people do not rent cars on a regular basis and do not know all the ins and outs involved in ...
Getting The Best Price On A Car Rental
Vacations are expensive; there is no doubt about it. But, when we have the opportunity to save money, we should jump at it. Car rentals are just the right way to save some money this vacation season. Sure, we all want to get off the plane and grab a...
History of Enterprise Car Rentals
So few really understand the drives and motivations of entrepreneurs. Many write about them, some lecture and teach about what they are, how they operate and what they have achieved; yet so few really understand them. So many fail to realize the...
Direct Mail for Rental Car Agencies
Car Rental Agencies need visitors and travelers to come and rent cars, but they also know that some of their business is local and therefore they need to be involved in the community and work with other businesses to refer them clientele. Companies like Car Lots, Auto Service Garages, Insurance Companies and Tow Companies too. Often these other business will provide them with additional leads for portential renters of their cars
But what if they want more? Well, how about a robust yet inexpensive advertising and marketing campaign to target all the local small businesses and residents nearby to tell them that they exist and have cars to rent at fair and reasonable rates?
It is recommended that rental car agencies use direct-mail and direct-mail marketing advertising in
coupon packages. Rent-a-Car agencies should send these direct-mail packages out quarterly with weekend rate discounts to all the households with in a 15-mile radius.
Direct-mail marketing is an effective way to advertise and the cost is fairly low compared to other forms of advertising. Rental car agencies, which use direct-mail have been satisfied with the results and report excellent return on investment for this type of advertising. Please consider this in 2006.
"Lance Winslow" - Online Exotic Car Rental Information forum board. If you have innovative thoughts and unique perspectives, come think with Lance; New Jersey Rent a Car
Written By: Lance Winslow
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