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California Rental Car InsuranceWhen someone rents a car, the automobile rental companies hold the renter accountable under the rental agreement for damage to their car. They offer a Damage Waiver at an extra cost. This Damage Waiver is not insurance, but a contractual agreement...
Car Rental in Spain is Mainly Not the Same
In a nation like the United States, where icons like McDonald's and Wal-Mart have spoiled us into thinking we can go anywhere we like and still get a quarter pounder with cheese - or find people wearing blue smocks - it can be easy to think that...
Car Rentals – The Skinny
If you are like me, you do not like to travel to most cities and be dependent on the local taxi or transit systems. I want to be able to go where I want when I want to. More importantly, I want to be able to leave when I want to. Welcome to the...
Direct Mail for Rental Car Agencies
Car Rental Agencies need visitors and travelers to come and rent cars, but they also know that some of their business is local and therefore they need to be involved in the community and work with other businesses to refer them clientele. Companies like Car Lots, Auto Service Garages, Insurance Companies and Tow Companies too. Often these other business will provide them with additional leads for portential renters of their cars
But what if they want more? Well, how about a robust yet inexpensive advertising and marketing campaign to target all the local small businesses and residents nearby to tell them that they exist and have cars to rent at fair and reasonable rates?
It is recommended that rental car agencies use direct-mail and direct-mail marketing advertising in
coupon packages. Rent-a-Car agencies should send these direct-mail packages out quarterly with weekend rate discounts to all the households with in a 15-mile radius.
Direct-mail marketing is an effective way to advertise and the cost is fairly low compared to other forms of advertising. Rental car agencies, which use direct-mail have been satisfied with the results and report excellent return on investment for this type of advertising. Please consider this in 2006.
"Lance Winslow" - Online Exotic Car Rental Information forum board. If you have innovative thoughts and unique perspectives, come think with Lance; New Jersey Rent a Car
Written By: Lance Winslow
